Photo: Adaptive Training Foundation/Instagram

Photo: Adaptive Training Foundation/Instagram


We saw the good, the bad, and the ugly from the world of advertising during Super Bowl 50.

Now it’s time to highlight the beautiful.

The folks from the Adaptive Training Foundation in Dallas submitted an ad called “Limbitlelss” for Doritos’ Crash the Super Bowl contest.

The Foundation is a haven for military veterans and civilians who have lost a limb and/or suffered paralysis, but still want to develop as athletes.

The submission didn’t reach the final 25, so it didn’t run during world’s most watched television event, but who’s to say we can’t shine the light on it?

These are the athletes that inspire:

To learn more about the Adaptive Training Foundation, check out our exclusive with them.