This has to be one of the best commercials out there.
Canadian Tire launched three television/online video spots during last summer’s Olympic Games in their “Step Up, Stand Tall” campaign to celebrate sportsmanship and selflessness.
In their “Wheels” ad, a neighborhood kid steps up to make sure everyone is included. While he is playing backyard basketball with his friends, he sees a kid in a wheelchair looking on. That’s when a major change is made in the game, demonstrating that “When the best of us steps up, our nation stands a little taller.”
Take a look: