Photo: The Ad Council

The NFL and the Ad Council created a great PSA for Valentine’s Day called Fans of Love. As part of their Love Has No Labels campaign, they showed footage from the kiss cam at the NFL Pro Bowl in Orlando.

The video features “real families, couples and friends across different races, religions, genders, sexualities, abilities and ages” in short displays of love.

According to the Ad Council, “The goal of the campaign has always been to flood culture with a message of unbiased love, but this year, they’re doing so by actually reframing an iconic part of culture.”

It’s well worth watching and sharing.