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Wheelchair Basketball Commercial Shows Ultimate Act Of Kindness And Inclusion

This has to be one of the best commercials out there.

Canadian Tire launched three television/online video spots during last summer’s Olympic Games in their “Step Up, Stand Tall” campaign to celebrate sportsmanship and selflessness.

In their “Wheels” ad, a neighborhood kid steps up to make sure everyone is included. While he is playing backyard basketball with his friends, he sees a kid in a wheelchair looking on. That’s when a major change is made in the game, demonstrating that “When the best of us steps up, our nation stands a little taller.”

Take a look:


Kim Constantinesco

Kim Constantinesco

As the founder and editor-in-chief of Purpose2Play.com, Kim Constantinesco dives under the surface hype to illuminate heroes in the sports world. Whether talking with the first man with cerebral palsy to summit Mt. Kilimanjaro, or the first woman to mountain bike across Afghanistan, Kim has a keen interest in shining the spotlight on ordinary people doing extraordinary things. She believes it's time media starts placing a higher value on the people and communities who are actively doing something to make the world a little better. Previously, she covered the Denver Broncos and the NFL for seven seasons. Her work has been featured on NFL.com, CBS Sports, Fox Sports, The New York Times, and USA Today. She resides in Denver, CO. When not working, she can be found deep in the Rocky Mountains throwing backflips on her snowboard. Follow Kim on Twitter: @KimCon14
Kim Constantinesco

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