This has to be one of the best commercials out there. Canadian Tire launched three television/online video spots during last summer's Olympic Games in their "Step Up, Stand Tall" campaign to celebrate sportsmanship and selflessness. In their "Wheels" ad, a neighborhood kid steps up to make sure everyone is included. While he is playing backyard basketball with his friends, he [...]
Looking back at our top five stories from September, which include features on some athletes with extraordinarily rich narratives. 5. South Dakota High School Football Team Suits Up Every Sunday Morning To Feed The Homeless Friday nights are known for high school football games underneath the bright lights all across the nation. And in Rapid City, South Dakota, things are [...]
For the first time in history, a mother and son duo are competing in the same Olympic Games. Nino Salukvadze, 47, and her son, Tsotne Machavariani, 18, are representing Georgia in shooting competitions. For Salukvadze, this is her record-tying eighth Olympic Games. She first stepped onto the scene representing the Soviet Union in 1988, where she won gold and silver. [...]
Yusra Mardini may be swimming for a gold medal in the 2016 Olympic Games, but just last year, she was swimming for her life. The 18-year-old, who is part of the 10-person Refugee Olympic Team, fled war torn Syria by boat with her sister after their family became homeless. During their pilgrimage to the Greek Island of Lesbos in 2015, [...]
At this year's Olympic Games, a team made up entirely of refugees will have the chance to compete and offer hope to refugees worldwide. The 10-person Refugee Olympic Team (ROT) was formed by the IOC to inspire others and to bring comprehensive attention to the severity of the refugee crisis. The team features an Ethiopian athlete, two Syrian athletes, two [...]
Photo courtesy of Jami Goldman-Marseilles August. The Sunday of summer. Before we jump forward into another month of inspiring stories, let's take a look back at July, and our top five stories from that month. 5. Young Ohio Golfer Daniel Berlin Champions Those With Mental Illness As a golfer, Daniel Berlin, 17, is familiar with what it’s like [...]
In 2012, fencer Ibtihaj Muhammad missed making the U.S. Olympic team by just one spot. Four years later, the 30-year-old will be the first American to wear a hijab while representing the U.S. at the Olympics. A hijab is a veil that covers the head, neck, and chest of Muslim women, signifying modesty and privacy. “I felt like it’s been [...]
With Mother's Day right around the corner and the 2016 Rio Olympics mere months away, Procter & Gamble released their most recent "Thank You, Mom" commercial, which highlights the strong mothers that support Olympic athletes. It was "inspired by the simple human truth that the daily courage a mom shows echoes at critical moments throughout her child's life," a P&G [...]