Wheelchair Basketball Commercial Shows Ultimate Act Of Kindness And Inclusion

This has to be one of the best commercials out there. Canadian Tire launched three television/online video spots during last summer's Olympic Games in their "Step Up, Stand Tall" campaign to celebrate sportsmanship and selflessness. In their "Wheels" ad, a neighborhood kid steps up to make sure everyone is included. While he is playing backyard basketball with his friends, he [...]